Company: Synopsys | Role: Senior Graphic Designer | Deliverable: 25+ page annual report and supporting ad campaign
The challenge: Synopsys was publishing its first Corporate Social Responsibility Report at a time when investors and the public were paying close attention to corporate sustainability. With no previous report to build on, the project meant gathering data from business units across the company, turning it into a clear story, and securing approval from nearly every executive, including the CEO. It needed to feel credible and polished while still showing the human side of the company.
The approach: I designed a vibrant, cohesive layout over several months of design and editorial feedback. Raw data became clean infographics, and photos of employees volunteering and working in their communities brought the numbers to life. The report covered governance and ethics, community affairs, supply chain, and the environment, with a consistent visual system holding the sections together.
The result: The report launched as Synopsys’ first public CSR report and supporting ad campaign to drive traffic. It was so well received that it became an annual report using my design with updated content and data each year.
