Brand: Synopsys, Inc. | Role: Senior Graphic Designer | Deliverable: Static and animated ads for LinkedIn
The challenge: Synopsys ran a constant stream of ads on LinkedIn and industry news sites, covering product promotions, campaigns, event announcements, new solutions, and acquisitions. Each needed to look polished and on brand, often on short timelines, and with different imagery and messaging from one ad to the next.
The approach: I built a flexible template system for standard product ads, campaigns, and company announcements, designed to work with many types of imagery and content in both static and animated formats. For high-visibility moments like trade shows or new solutions, I created custom ads that went beyond the templates.
The result: The templates let marketing managers produce on-brand ads themselves, saving 40+ hours of design time per month and freeing me to focus on custom work.
