Brand: Flow Corporation, a core brand of Shape Technologies Group | Role: Designer | Deliverable: Corporate brochure
The challenge: Flow was launching a new product line, and its corporate brochure needed to keep up. The design had to feel connected to Flow’s existing brand and collateral while looking more advanced and modern.
The approach: I built the brochure around a wave motif that represents waterjet cutting, flowing through each spread to unify the whole piece. I redesigned Flow’s icon set in a sharper, more precise style to match the technology it describes. A restrained palette of white and grey, with Flow teal used sparingly for emphasis, gives the layout a clean, modern feel.
The result: The brochure became Flow’s premium customer handout, used at trade shows and sales meetings to introduce the company and its new product line.
