The Live Like Sam Foundation is a youth empowerment and mental wellness organization created in honor of the life and legacy of Sam Jackenthal, a 16 year old professional athlete who lived his short life to its fullest.
I was hired by Live Like Sam to refresh the visual design of their annual fundraiser. The organization is growing fast and wanted updated designs that were professional, modern, and more fitting to their success and reputation.
Design Process
I designed blue and yellow background elements for the posters and program to match the event's color scheme and fun atmosphere. The design replicates the path of a ski jump, honoring Sam Jackenthal in a subtle way that would be felt throughout the event - held beneath the Park City Olympic ski jumps.
