SNUG (Synopsys Users Group) is Synopsys' largest trade show of the year. There are 10-20 different SNUG shows of all shapes and sizes held around the world, but the main event is SNUG Silicon Valley. After the pandemic forced SNUG to a virtual environment, I was tasked with completely redesigning the look and feel of the event...twice! First for a global, all-in-one virtual event and then again in 2021 with the goal of creating a look and feel that would translate in both virtual and in-person environments and be flexible enough to work for the needs of every regional event. The final design is bright, bold, and dynamic with movable elements and a flexible background that can be customized for different locations or products.
